Case study: What brands can learn from the integrated Share a Coke campaign of 2013
Summer 2013 saw Coca-Cola replace its iconic branding with 150 of the UK’s most popular names for its multimedia Share a Coke campaign, which produced some impressive results. But just what can other brands learn from it? Market research company YouGov shares the secrets of Coke’s winning campaign. Last summer saw a flurry of activity […]
Let’s bring back direct mail, and make it personal
Marketing has seen a shift in tactic; podcasts and direct mail – approaches that had previously fallen out of favour – are making a resurgence. Is it nostalgia or the changing economic and political climate that is turning agencies’ heads backward, or is there something else at play? With so much noise in the market […]
How Direct Marketing Can Improve Your Business
With the growth of the Internet, businesses have additional opportunities to market their products on a smaller marketing budget. Those that have achieved the greatest success are the ones that have successfully integrated online marketing with other Direct Marketing channels. Why? Because Direct Marketing channels are where buyers and sellers transact business and communicate on […]