Business is hard. The top companies seem to have rocketed to the peak with gliding steps, but most business owners insist that things are not usually this easy. So then, why are some companies able to see such enormous returns on investments, huge efficiency and quick growth? Max Berry, CEO and Founder of Attract.ly, a […]
There are many steps you can take to ensure your direct mail materials get noticed and read. Opting for quality graphics and professionally written copy, and including incentives that are irresistible to your target audience is a good place to start. But did you know that there are ways to extend the life of your […]
Why This Approach Will Work For You I love to run. Fast. But the reality is, sometimes I run too fast, too quickly, and that can lead to huge challenges for our businesses. I got into talking recently with my friends at Innovative Attorney Marketing, a full-service marketing agency that drives new clients to attorneys […]
In the past direct mail has been referred to as dead. So we decided to do some research and compared direct mail to email marketing, it’s digital alternative. It would appear that as our lives become more and more consumed by digital media we start to give less time and attention to the messages we […]
A startup isn’t a smaller version of a big company, it’s a search for a sustainable business model All too often, people want to see entrepreneurship as if it were an action movie. The hero, transformed by a great moment of epiphany, champions his idea despite being besieged on all sides by those who seek […]
This augmented reality treasure hunt game makes experiential marketing accessible and affordable to your small business. If you’re attending SXSW this year, you may want to try your hand at a bit of augmented reality to compete for $50,000 in venture capital. Snatch, a virtual treasure hunt played via mobile, will show you how to snatch virtual parcels containing […]
A lot of people toss around the term authentic brand, but there’s not enough discussion around what constitutes authenticity—and, more important, how to build an authentic brand. Authentic is defined as being true to one’s own personality, spirit, or character. On the one hand, we tend to equate authenticity with honesty. But do you have to be completely […]
Toxic people defy logic. Some are blissfully unaware of the negativity they spread, while others seem to derive satisfaction from creating chaos. Difficult people defy logic. Some are blissfully unaware of the negative impact that they have on those around them, and others seem to derive satisfaction from creating chaos and pushing other people’s buttons. […]
Nearly everybody just trying to keep their startup solvent skimps on branding and all of them would be better off it they didn’t. When I started my etiquette business 20 years ago, I hired a college student named Ed to design my logo and website. It was a quick, easy and inexpensive way to get […]
Being an entrepreneur at heart involves a combination of two key essentials. It’s the combination of these two ingredients that makes for an entrepreneurial spirit, no matter your role or title. If you’re not already in business for yourself, you might ask yourself from time to time, ‘do I have what it takes to be an […]