Watching your business grow is a happy feeling. Nothing feels better than the sound of money flowing in your account after all the hard work you have put to bring all the pieces together, successfully creating a winning combination for your team. If you thought getting your business up and running successfully was a big […]
Competition is a part of business life. Some would argue that competition forces businesses to strive to get better at what they do for the fear of losing customers to rivals. Losing a few customers periodically is inevitable. However, losing too many (especially your best customers) must be avoided at all costs. For most businesses, […]
You may think guerrilla marketing is dead, but really it’s evolved with the times. If you haven’t done the same, then you need to take a leap forward to get the most impact from your marketing dollars. / <strong>What is Guerrilla Marketing?</strong> Jay Conrad Levinson coined the term guerrilla marketing in 1984 with the release […]
Marketing fads come and go. Marketers today have a bewildering array of choices never seen before. Consequently, busy business owners don’t always know who to listen to in order to find what is working most effectively right now. Everyone can claim their systems and tools are the secret to a never-ending stream of prospects and […]
Every business would like to grow sales and profits. The future of the business and the livelihood of its employees depend on it. So, as business owners, we go to networking events, make phone calls, send out mailers, and even spend time on social media. Yet growing the business is never as easy or simple as that. […]
Behind the scenes of your business, you make products or deliver services. But on the front lines, where interactions with customers occur, you have to deliver more than that in order to have a dynamically growing company. You must deliver a promise and hope. The promise revolves around the benefits your actual products and services […]
There’s an extremely powerful strategy to grow your business called the foot-in-the-door (FITD) strategy. FITD plays on psychology to get to the sale. This strategy works well because it gets past the prospect’s natural resistance to being sold. The process starts with getting a person to agree to a small request that doesn’t take them […]
Your target audience is being bombarded by sales and marketing messages every day. Some estimates state that a person is exposed to more than 3,500 messages on average every single day! No wonder we develop strategies to filter out the hype and all the noise so we can get our work done. Otherwise our days […]
“To win in the marketplace you must first win in the workplace.” – Doug Conant, CEO of Campbell’s Soup Great companies need outstanding employees in order to grow. The problem is finding and retaining that caliber employee. Most small businesses don’t fully understand the process of hiring top-notch employees. “Effective organizational leadership is simple: 1. […]
The answer is simple: They’re everywhere. And it’s up to you to find them. In his biography of Bill Russell, author Murry R. Nelson writes about the NBA legend’s athletic struggles in high school and about one teacher/coach who helped to bring out the best in the young man others had overlooked and taken for […]