Things to Avoid Saying to a Customer
A big part of customer service excellence is saying the right thing to customers. Here are a few phrases to avoid, since they may cause you to lose a sale…and possibly even a customer: “That’s our policy.” This is a frustrating response that’s aimed at shutting down conversation and shows no interest in customer satisfaction. […]
Stand Out and Get Noticed With Folded Business Cards
Everyone knows that business cards are an essential marketing tool for exchanging contact information, so why not double your marketing effort with a folded business card? Folded business cards not only provide your standard contact information, but can also provide your audience with something useful to them, such as an events schedule, appointment card, coupon, […]
Making Your Case: 7 Keys to a Strong Case Study
Everybody loves a good story, and your prospects are no exception. That’s why case studies are so effective. Unlike marketing pieces that focus solely on product features and benefits, case studies present true stories with relatable characters and real-world challenges. A well-produced case study reads like a feature story in a business magazine. It paints […]