The Single Biggest Marketing Challenge for Startups
No one cares about your startup The biggest challenge for marketing a startup? No one gives a damn. Seriously, more often than not inexperienced entrepreneurs will sit down with their idea, create a decent website, generate some local press, and say, “if I build it they will come.” It doesn’t happen that way. Nobody knows […]
4 Secrets to Building Your Own Empire
Thanks to the folks who slugged through their struggles and inspired us to overcome ours, the secrets of true success are already laid out for us. These successful people didn’t get where they are because they were crafty, wicked or born with a trunk load of cash (as the movies often portray); they made it […]
3 Split Tests to Improve Your Direct Mail Results
Of course you want better results from your mailings. The worst thing you can do is to become complacent and think the mailing piece you’ve got is “good enough.” The best thing you can do is to keep making variations to your mailing piece, and then test the results. A client of trying to “crack […]