What separates an average sales person from a highly successful one? Experts say to look for these 12 qualities. Whether you want to grow your own sales abilities, mentor an employee, or hire the best candidate, these experts volunteered their informed opinions to help. Ranging from middle market and corporate CEO’s, sales trainers, award winning […]
Don’t let these four common traps below stop you from a dream business and body. Health and productivity are essential to an entrepreneur’s potential for growth in their endeavors. Without good health and productivity habits, your wealth will suffer. With this knowledge in mind, it’s no surprise that millions upon millions of articles and […]
For many, the great American dream includes opening your own business or “hanging your own shingle” as a consultant or freelancer. If you have an idea for a company that you believe could be successful and want to pursue this dream, it is important to do your homework. There are important steps that every small […]
With the global business continuing to evolve rapidly, companies are faced with the reality that they often have to update their image to remain relevant in the minds and hearts of their customers and target audience. If your audience sees the same old look and feel to what you offer, they may conclude that you […]
Learn the three things you can do to increase the chances that your sale pieces do their important job of selling your product or service. Sometimes dropping your mail off at the post office can feel like you’re throwing it into a vast abyss. Once it’s out of your hands, you have no more control […]
Increase your mailing response rate by tracking and taking a serious look at your results. Imagine you just spent $3,000 on a direct mail campaign, the mail pieces are out the door, and you’re finished with the whole process. Now it’s back to business, fulfilling all those orders that are about to flood in. There’s nothing more […]
There are too many times that a design element can cause you to pay significant additional postage. By learning the basic United States Postal Service requirements, you can save a ton of money. The fees can be 35 cents or more per piece, depending on the issue. And when you’re mailing hundreds of pieces, the […]
Summer 2013 saw Coca-Cola replace its iconic branding with 150 of the UK’s most popular names for its multimedia Share a Coke campaign, which produced some impressive results. But just what can other brands learn from it? Market research company YouGov shares the secrets of Coke’s winning campaign. Last summer saw a flurry of activity […]
Marketing has seen a shift in tactic; podcasts and direct mail – approaches that had previously fallen out of favour – are making a resurgence. Is it nostalgia or the changing economic and political climate that is turning agencies’ heads backward, or is there something else at play? With so much noise in the market […]