Quality Printng – Page 9

In the movie Meet the Parents, Jack (Robert DeNiro) explains to Greg (Ben Stiller) his philosophy which he calls the “Circle of Trust.” Greg is planning to marry Jack’s daughter. He’s an outsider who desperately wants to be included in Jack’s Circle of Trust.

Greg tries to fit in, but every effort is met with failure and ridicule because he tries to be something he is not.

In an effort to impress our prospects, we sometimes make the same mistake of trying to be something outside of who we are. But if you really want to get inside a customer’s Circle of Trust, you must have integrity, and you must show that you truly have their best interest in mind at all times.

Above all, be yourself.

With all the mishaps and disasters that happen during the movie, Jack is convinced that Greg is not a good fit for his daughter. But at the end of the movie, Jack realizes that Greg really loves his daughter and has her best interest in his heart.

To enter and stay in a customer’s Circle of Trust, always have their best interest in mind and show them that you truly care about them and their business.

Now, here’s a short and funny compilation of the Circle of Trust scenes from Meet the Parents. Enjoy!

Even if your marketing document is coming together perfectly — with compelling copy, a stunning layout, and quality photos — remember it’s not complete until it’s “finished.” A document’s finishing touches help portray its overall quality and importance and can take it to the next level.

Here are a few finishing touch options that will help you create a marketing piece you and your customers will love:

Spot varnish is available in gloss, matte, or satin finishes. Gloss varnish is often used to enhance the colors of printed photos and make ink colors throughout the piece appear more vivid. Matte varnish is used to reduce glare and improve the readability of small text. Satin varnish offers a blend of both. A contrasting spot treatment can really make a logo or other information pop (such as a glossy logo on a matte background).
Metallic inks are available in a variety of colors and are a great way to add interest with a shine and luster not available in standard inks.
Foil-stamping is an easy way to create focus on text or imagery, such as enhancing a classic, elegant logo.
Die-cutting is used to create a unique shape, outline, or edging.
Embossing involves creating a raised 3D impression using a custom die under high pressure.
Laminating can greatly increase durability and offer water protection. In addition to protecting a printed document, lamination can also enhance its appearance.
Other finishing options include (among other things) collating your pieces into sets, separating, folding, stapling, punching or drilling, padding, scoring, numbering, index-tabbing, packaging/shrink wrapping, and spiral, wire, comb, saddle-stitch, or perfect binding.

No matter your finishing need, from simple to spectacular, we can help you determine the perfect finishing touches to help your product really stand apart from the competition.