We Want Your Vote!

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With Election Day fast approaching, why not take advantage of the voting spirit by creating a few fun polls for your business? Here are some clever ways to gather opinions and reward your loyal customers in the process:

  • Ask customers to vote for their favorite products or services. Send a postcard campaign or statement stuffer with a web link to an online ballot. Distribute campaign flyers. Post information on your Facebook page, website, or other social media channels. And have a ballot box at the main desk of your business, where customers can vote by paper ballot if they prefer.
  • Encourage customers to learn more about your products by creating a game-like quest. Provide clues through various communication channels (email, direct mail, social media), and reward those who complete the quest.
  • Inspire participation by offering a grand prize drawing, as well as a guaranteed coupon or smaller thank-you to all who vote.
  • Create an “Election Day” sale to encourage extra traffic, and consider offering an additional discount to any customers who come from the polls wearing an “I voted” sticker.
  • If you’re creating an in-house promotion, remember that food is always a crowd pleaser. Consider offering cookies, cake, donuts, or simply coffee, hot chocolate, or cider.
  • Provide a follow-up marketing campaign to announce the winner, and consider running an exclusive special on that particular product or service following the election.
  • Maximize your promotions by offering combo specials that include your most popular products with lesser-known or newer products.

Our creative experts are here anytime you need help spreading the word about an upcoming sale or promotion. Give us a call today!

Why You Need to Use Pattern Interrupt in Your Marketing

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From the time you wake up until the moment you close your eyes, you’re bombarded with marketing messages. You may even have dreams of the ads running in your sleep!

Most of the messages you see during the day just blend together without much notice. Many are of the “me too” variety. Either the owner or the advertiser is practicing the lazy marketing technique of simply copying a competitor’s ad with very little real change. Maybe the original ad had some creativity to it, but now it’s lost in a sea of similarity.

For your ad to have any chance of succeeding, you must use “pattern interrupt marketing” as one component of your message.

What’s pattern interrupt marketing? As the name implies, it’s marketing that stops a prospect in their tracks and engages them. Your message must be able to capture a prospect’s attention if it’s to have any chance of being noticed.

Imagine you’re driving down a street looking for a place to eat lunch. The street is packed with similar looking eateries on both your left and right. The buildings all look the same and have signs with business names on them. The business owners have all copied each other in building design, colors, and layout so much that it’s very difficult to tell them apart. But one smart business owner has hired someone with a colorful costume and given them a professional-looking sign with delicious-looking food photos and a message that clearly states all the benefits of their restaurant; in addition, if you come in today, you’ll receive a great discount. The guy holding the sign interrupts your attention, and the offer lures you in to try the food.

That’s what pattern interrupt marketing is all about.

Now, you could try any number of gimmicks to grab a prospect’s attention, but there are only a few things that will truly capture their interest and hold it long enough for you to make an impression. Here are three steps to get you started:

  1. Make a list of problems your product or service can solve.
  2. Pick just one as the focal point for your marketing message.
  3. Think about the types of language and visual cues your customers would use to best understand this message.

With those elements in place, you can better plan your marketing.

Pattern interrupt marketing can be used in every type of business and in every type of marketing communication. Whether on a billboard, through direct mail, via email marketing, or even at a trade show, pattern interrupt marketing can be very effective. The goal is not only to capture the prospect’s attention by doing something different or unexpected but also to encourage them to take further steps with you once they’re engaged.

Pattern interrupt marketing is only the first step in a process, but in some ways, it’s the most important step. After all, if you can’t capture their attention, the rest won’t matter.

Forget Me Not!

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Just because a customer buys from you a few times doesn’t mean they’ll immediately think of or even remember your business again the next time they need the kinds of products you sell. Here are a few ways to increase front-of-mind awareness for your company in the minds of consumers:

  • Educate your audience about the ways your products are better than the competition. Consider creating a comparison chart to make the differences stand out in people’s minds.
  • Send thank yous for past purchases, and offer future discounts or coupons that are too good to ignore. For example, one might read: “Use this coupon anytime during December to receive 50% off any single item!”
  • Encourage customers to reorder supplies before they run out. A reorder form placed near the bottom of each package you ship is one way to accomplish this. Periodic email reminders and promos based on past order history are another.
  • Provide knowledgeable tips, tricks, and other industry-related information in a newsletter or periodic mailer that will leave recipients asking for more.
  • Invite customers to open-house celebrations, hands-on training classes, or exclusive customer appreciation events.
  • Create a customer loyalty program that rewards visitors for repeat purchases.
  • Offer promotions or giveaway contests that spark interest in the products and services you sell.

Let us know if we can help you create direct mail pieces that will help ensure your business isn’t forgotten!

Is Direct Mail Really Dead?

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You may have heard the hype that direct mail has died and gone to junk mail heaven. Don’t believe it. That talk comes from people who have never learned how to use direct mail correctly and effectively or who have a vested interest in spreading false and misleading information.

Why use direct mail? Because it works.

  • It works in getting clients.
  • It works to get your foot in the door.
  • It works for lead generation.
  • It works for growing traffic at brick-and-mortar (and even online) businesses.
  • It works at differentiating your company from those who rely strictly on online communication.

Direct mail marketing is extremely reliable and extremely precise. It can be inexpensive and personalized. In fact, direct mail arrives more personally than any other medium and can deliver a message with 100% exposure.

In addition to all of this, direct mail…

  • Requires virtually no tech skills
  • Can be leveraged using shared advertising space
  • Is what nearly all recipients prefer for unsolicited advertisement
  • Can bring in business without someone actively searching for it
  • Can be scaled infinitely
  • Has worked for over a century without fail
  • Has always been the king of all advertising
  • Can take almost any business to any level of success desired
  • Can be felt and not just seen
  • Has an infinite shelf life

To be clear, “junk mail” is NOT what we are referring to as effective direct mail. Some companies with large marketing budgets can afford this type of “spray and pray” mailing.

Effective direct mail marketing takes some thought, planning, and strategy. It needs to be memorable, and it needs to stand out. Businesses of all size that are utilizing this powerful tool are still reaping the rewards.

No, direct mail isn’t dead. It’s alive and kicking. If you haven’t tried it in a while, try it again. You won’t be disappointed by the results.

Why Should I?

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The average person gets bombarded with more than one thousand advertising messages daily. When it comes to marketing your business, the pressure is on to convey your message quickly and concisely, including benefits that give you a competitive edge. Here are a few reasons customers may choose your business over the competition:

  • Money back guarantee. Give customers a reassuring reason to buy today without the fear of tomorrow.
  • Industry-leading warranty. Increase peace of mind and perceived product value with a comforting warranty.
  • Specials or promotions. Offer savings or advertise upcoming promotions that are too enticing to pass up.
  • Customer testimonials. Let your customers do the selling for you by providing engaging customer success stories.
  • Business milestones. If you’ve been in business for 20 years or sold 10,000 products, make sure everyone knows about it.
  • Popularity sells. Share the names of other relevant businesses in your community who also purchase from you.
  • Free. Whether you’re talking about delivery, shipping, assembly, or samples, never underestimate the power of free.
  • Industry awards. If your business receives an exclusive award, spread the exciting news.
  • Local ownership. Remind customers that the money they spend in their community stays in their community when they buy local.