Does Your Marketing Need a Workout?

A successful marketing strategy often resembles the five steps of an exercise plan. And just like exercising, finding the motivation to get started is often the hardest part. Here are a few tips to help you give your marketing plan a workout: Follow a regular schedule. Remember that erratic actions will not bring results. Just […]

Create a SWOT Marketing Campaign

It’s important to understand how your business compares to your competition, especially when marketing your products or services. By creating a SWOT analysis, you can gain helpful insight to your business success. A SWOT analysis focuses on your company’s internal strengths and weaknesses, as well as external opportunities and threats that may impact your business. […]

Break the Barrier

During the mid 20th century, the one-mile run was a centerpiece event in track and field. In its illustrious history, no one had ever broken the four-minute time barrier. For years, doctors, scientists, and the general public believed that it was physically impossible for humans to run that fast. Then in 1954, Roger Bannister came […]