Educated Customers Are Your Best Customers
One of the biggest marketing mistakes many businesses make is failing to educate buyers about the unique advantages of their products and services, as well as their industry in general. Educated customers are not only more satisfied with their purchasing choices, but they are also more likely to share their wealth of information and tips […]
Six Tips for Strengthening Your Value Proposition
Anyone who’s spent time in sales knows that the buying process often boils down to one or two key questions: Why should I buy what you’re selling? And why should I buy it from you? A well-conceived value proposition will go a long way toward answering those questions. But what is a value proposition? Simply […]
First Impressions – Tips For Awesome Business Card
The adage “First impression matters” is not in vain. In all spheres of life, business included first impressions matters. It will determine whether you will be able to close that deal you have been eyeing for some time now. In the business world, business cards aren’t just used to pass contact details, but promote your […]