Blog – Page 37 – Digital Xpress

Promote Your Company’s “EST” Factor

October 5, 2012/in Business cards, Business Growth, Customer Service, Direct Mail, Marketing, printing, Quality Printng, Sales/by Ketan Shah

In today’s competitive marketplace, it’s important that you determine your company’s “est” — the differentiating factor that gives you a competitive edge. Whether your business strives to be the biggest, fastest, strongest, lowest, or oldest at something, the “est” factor will help you push to be the best and become the go-to business for that […]

Printing Is a Responsible Choice

October 2, 2012/in Business cards, Marketing, printing, Printing is Green, Quality Printng, Think before you print, Value Proposition/by Ketan Shah

In lieu of a “Think before you print” email tagline, we encourage you to consider adding something like this to your emails: “It’s OK to print responsibly. Not using paper in order to save trees is comparable to not eating salad in order to ‘save’ vegetables. Managed timberlands are similar to agricultural crops which provide […]

Is Direct Mail Really Dead?

September 28, 2012/in Business Growth, Customer Service, Direct Mail, email, Flyers, Marketing, printing, Quality Printng/by Ketan Shah

You may have heard the hype that direct mail has died and gone to junk mail heaven. Don’t believe it. That talk comes from people who have never learned how to use direct mail correctly and effectively or who have a vested interest in spreading false and misleading information. Why use direct mail? Because it […]