What Does the Fortune Inside Your Cookie Say?
A fortune cookie has an average taste at best. So why do people look forward to eating them? Because of the little piece of paper inside the cookie. You know, the one that tells a story: your fortune. The text on the fortune is rarely profound, yet we still excitedly break open the fortune cookie […]
Marketing with Email Signatures
Think about how many business emails you send each day. Now think about the email signature you’re currently using on your emails. While email signatures are commonly used as a way to identify the sender and provide important contact information, many people are missing out on the valuable opportunity to use their signature line as […]
The Secret to Selling to Someone Who’s Not (Yet) Ready to Buy
There was once a man named Charlie who sold insurance for a living. Charlie was a salt-of-the-earth kind of guy who enjoyed what he did. Charlie had a friend named Steve. Steve was in his late thirties and happily married, with a wife and two kids. Charlie and Steve would play the occasional round of […]