Sell with Sincerity

In a sea filled with competitive businesses, sincerity is a must if you want to get (and keep) customers. Here are a few tips to help you sell with sincerity: Sincerity is more than just a smile or a firm handshake. It can be heard in your voice, your words, and your actions. Don’t read […]

Features Tell, But Benefits Sell!

When it comes to marketing, it’s often necessary to rethink what you’re really selling. For example, rather than selling life insurance, vitamins, or digital cameras, you may really be selling peace of mind, longevity, or treasured memories. Here are a few tips to help you focus less on features and more on the benefits your […]

Lessons from the Humble Shopping Cart

In 1937, Sylvan Goldman, owner of the Piggly Wiggly supermarket chain, noticed that customers would stop buying more groceries when their arms got too full. He decided the solution would be to create something that would help his customers and, in turn, help him sell more groceries. Sylvan and an assistant took a wooden chair, […]