Why You Need a Competitive Advantage
A successful business follows one core marketing concept: “Find a need and fulfill it.” However, there may be many players offering similar services and products in your field. This is where having a competitive advantage can lead you to the top. To be in the top 10% of your field, you need more than just […]
Increase Sales, Not Postage
f you’re looking for an easy way to get more bang for your buck on regular mailings, try inserting statement stuffers. These printed promotions can be easily slipped into an existing mailing, such as a monthly invoice or statement, without adding additional postage fees or the hassle of a separate mailing. Here are a few […]
Your $325,000 Gift
Ivy Lee was born near Cedartown, Georgia, on July 16, 1877. The son of a Methodist minister, he studied at Emory College in Atlanta before graduating from Princeton University. He went on to found a PR firm, among many other accomplishments, before becoming a management consultant. About a hundred years ago, Bethlehem Steel found itself […]