The One Radio Station You Should Tune To

There’s a radio station you may have never heard of, but it’s one you need to tune into each and every day if you really want to grow your business. It’s called WIIFM, and it stands for “What’s In It For Me.” Yes, this is a fictional radio station, and yes, it’s a bit cheeky, […]

How to Make Marketing and Sales Work Together Like Peanut Butter and Jelly

Marketing is about telling your story. Sales is about having conversations. From the point of view of marketing, every single business is unique. No two are exactly alike. The mistake occurs when everyone in the industry looks at what others are doing and copies it. The story is no longer unique. To sell more and […]

Increase Your Facebook Following

Even though Facebook has more than one billion active monthly users, many businesses still aren’t using it to its full potential. Here are a few easy ways to use Facebook to increase exposure, communicate with customers, and grow your business: Offer Facebook fan-only specials that are promoted to fans who currently “like” your page. Encourage […]