What’s Your Call to Action?

Every marketing piece should have a call to action that helps direct the reader to the next step. Whether you want them to click a link, download a file, or contact your business, here are a few tips to ensure your call to action gets noticed and utilized: Keep it short and simple using action […]

Are You Doing Too Much?

  Once a business is established, it’s common practice to add products and services in the name of diversification and the desire for more profits. It’s a wise business move to choose products and services that will appeal to customers you’re already doing business with. But what’s the point of diminishing returns? When does adding […]

If Sales Are Slow…

You’ve probably heard the saying, “People like to buy, but they don’t like being sold to.” But you may wonder what it really means. It means that people are buying what you sell. It means people are spending money. But it also means that people are only willing to open their wallets and part with […]