Give Prospective Customers a Plan of Action
One of the greatest mistakes marketers make is to assume that interested prospects will automatically know which steps to take next when they receive a marketing piece in the mail, via email, or from a salesperson. Without a clear plan of action, many of your prospects will simply discard your marketing piece and move on […]
An Unconventional Way to Add Value for Your Customers
While no business wants to lose its customers to the competition, you may be surprised how the opposite can occur when you focus less on keeping your customers away from your competition and focus more instead on adding value and truly helping your customers find what they want. Strange as it sounds, there may be […]
Are You Building Your Business Like a House of Cards?
You know the game. You start with a deck of playing cards and slowly begin to stack them together, carefully leaning one card against another at just the right angle, until you’ve created a solid wall of cards. You build the house higher and higher, one card and one row at a time, all the […]