Blog – Page 20 – Digital Xpress

8 Skills Successful Entrepreneurs Have That Others Don’t

June 4, 2013/in Business cards, Business Growth, Direct Mail, Entrepreneurs, Entrepreneurship, Flyers, Marketing, printing, Quality Printng, Sales/by Ketan Shah

There are skills you can learn from textbooks, skills you can learn in business school, and skills and lessons passed down from mentors and peers. Then there are the skills that can only be learned in the school of hard knocks and the real world. An entrepreneur who wants to be a true leader must […]

How Premiums Work Better Than Coupons and Discounts

May 31, 2013/in Business cards, Business Growth, Competitive Advantage, Content Marketing, Declining Sales, Direct Mail, Flyers, Marketing, Network Marketing, printing, Quality Printng, Sales, Unique Selling Proposition/by Ketan Shah

What is a Premium? A premium is anything of value that you offer a prospect or client in exchange for taking an action that you direct them to. This could include an incentive or a gift. The right premium could encourage someone who might otherwise set aside the mail to act now instead of later […]

Your Unique Selling Proposition

May 28, 2013/in Business cards, Business Growth, Competitive Advantage, Customer Service, Customer Value, Declining Sales, Direct Mail, Flyers, Lead Generation, Lifetime Marketing, Marketing, printing, Quality Printng, Unique Selling Proposition/by Ketan Shah

What’s a unique selling proposition (USP)? First the <em>Wikipedia</em> explanation: <blockquote>”The unique selling proposition (a.k.a. unique selling point, or USP) is a marketing concept that was first proposed as a theory to understand a pattern among successful advertising campaigns of the early 1940s. It states that such campaigns made unique propositions to the customer and […]