Blog – Page 16 – Digital Xpress

5 Words That Can Change Your Business

September 13, 2013/in Appreciation Marketing, Business cards, Business Growth, Competitive Advantage, Content Marketing, Customer Service, Customer Value, Direct Mail, Flyers, Georgia, Lead Generation, Marketing, Network Marketing, Networking, printing, Printing Norcross, Quality Printng, Repurpose Marketing, Sales, Sales Process, Sales Strategy/by Ketan Shah

Behind the scenes of your business, you make products or deliver services. But on the front lines, where interactions with customers occur, you have to deliver more than that in order to have a dynamically growing company. You must deliver a promise and hope. The promise revolves around the benefits your actual products and services […]

Do You Have a Foot-In-The-Door Strategy?

August 30, 2013/in Business Growth, Customer Service, Declining Sales, Direct Mail, Flyers, Foot in the Door, Georgia, Marketing, Networking, printing, Printing Norcross, Quality Printng, Sales, Sales Process, Sales Strategy/by Ketan Shah

There’s an extremely powerful strategy to grow your business called the foot-in-the-door (FITD) strategy. FITD plays on psychology to get to the sale. This strategy works well because it gets past the prospect’s natural resistance to being sold. The process starts with getting a person to agree to a small request that doesn’t take them […]

Educating Your Way to a Sale

August 23, 2013/in Business cards, Business Growth, Competitive Advantage, Customer Service, Declining Sales, Direct Mail, Flyers, Georgia, Lead Generation, Marketing, Networking, printing, Printing Norcross, Quality Printng, Sales, Sales Process/by Ketan Shah

Your target audience is being bombarded by sales and marketing messages every day. Some estimates state that a person is exposed to more than 3,500 messages on average every single day! No wonder we develop strategies to filter out the hype and all the noise so we can get our work done. Otherwise our days […]