Is Guerrilla Marketing Dead?

You may think guerrilla marketing is dead, but really it’s evolved with the times. If you haven’t done the same, then you need to take a leap forward to get the most impact from your marketing dollars. / <strong>What is Guerrilla Marketing?</strong> Jay Conrad Levinson coined the term guerrilla marketing in 1984 with the release […]

Direct Mail Is Alive and Well, Thank You

Marketing fads come and go. Marketers today have a bewildering array of choices never seen before. Consequently, busy business owners don’t always know who to listen to in order to find what is working most effectively right now. Everyone can claim their systems and tools are the secret to a never-ending stream of prospects and […]

Be Your Business

Every business would like to grow sales and profits. The future of the business and the livelihood of its employees depend on it. So, as business owners, we go to networking events, make phone calls, send out mailers, and even spend time on social media. Yet growing the business is never as easy or simple as that. […]