How We Create Authenticity In Small Business Brands
A lot of people toss around the term authentic brand, but there’s not enough discussion around what constitutes authenticity—and, more important, how to build an authentic brand. Authentic is defined as being true to one’s own personality, spirit, or character. On the one hand, we tend to equate authenticity with honesty. But do you have to be completely […]
How Smart People Handle Difficult People
Toxic people defy logic. Some are blissfully unaware of the negativity they spread, while others seem to derive satisfaction from creating chaos. Difficult people defy logic. Some are blissfully unaware of the negative impact that they have on those around them, and others seem to derive satisfaction from creating chaos and pushing other people’s buttons. […]
5 Rookie Branding Mistakes Every Entrepreneur Makes But Shouldn’t
Nearly everybody just trying to keep their startup solvent skimps on branding and all of them would be better off it they didn’t. When I started my etiquette business 20 years ago, I hired a college student named Ed to design my logo and website. It was a quick, easy and inexpensive way to get […]