How the Seasons Affect Your Direct Mail Campaigns
For the best results from your direct mail campaigns, learn how responses vary according to the time of year. Some direct mail marketers focus so much on what they mail to whom, that they lose sight of another variable that’s just as important: when they mail. In my experience, most industries have a good time of […]
Saving the Earth, One Email at a Time
Traditional marketing practices tend to use a lot of paper. Consider how you can make operations more sustainable with digital communications. Marketing is not exactly known for being an eco-friendly industry. In fact, the U.S. uses about 68 million trees each year to produce 17 billion catalogs and 65 billion pieces of direct mail, according […]
Alternatives to Cold Call Prospecting
Some salespeople rarely make cold calls. They’ve developed other prospecting activities that can produce the sales they need without having to spend long hours on the phone. If that sounds good to you, you’ll need to put in the time developing said alternative prospecting channels so that you’re getting enough leads from those sources that […]