When it comes to upselling your product line, a tiered marketing strategy can accelerate the research-buying process for your customers, give you a competitive edge, and increase your bottom line through increased revenue. Here are a few tips to help you take advantage of a tiered selling technique: Provide a comparison chart that outlines various […]
In the movie Meet the Parents, Jack (Robert DeNiro) explains to Greg (Ben Stiller) his philosophy which he calls the “Circle of Trust.” Greg is planning to marry Jack’s daughter. He’s an outsider who desperately wants to be included in Jack’s Circle of Trust. Greg tries to fit in, but every effort is met with […]
It’s been said that if you want to be remembered, make your audience laugh. Humor is a great way to connect with your audience, and it can do wonders for your marketing strategy if it’s used correctly. Here are a few tips on how to laugh your way to the bank. Find humor in unlikely […]
We live in the age of speed. From fast cars to fast food. From text messaging to the microwave. The number of hours in the day didn’t increase, but what we think we need to accomplish did. In this hurried environment, it has become more difficult than ever to get a marketing message heard. […]
Even if your marketing document is coming together perfectly — with compelling copy, a stunning layout, and quality photos — remember it’s not complete until it’s “finished.” A document’s finishing touches help portray its overall quality and importance and can take it to the next level. Here are a few finishing touch options that will […]
Greeting cards are a great way to show your family and friends you are thinking of them on their birthday or holidays. They are also a powerful yet underutilized tool for businesses to reach out and connect with valued customers, professional acquaintances, and other businesses. While holidays and birthdays are the most common times greeting […]
After seeing the visual difference between HTML and plain-text emails, it’s hard for many companies to send anything but fancy HTML formatting with every email they send. However, just because you can make HTML emails doesn’t mean you always should. While HTML messages typically have flashy graphics that grab attention, they also lack a personalized […]
A big part of customer service excellence is saying the right thing to customers. Here are a few phrases to avoid, since they may cause you to lose a sale…and possibly even a customer: “That’s our policy.” This is a frustrating response that’s aimed at shutting down conversation and shows no interest in customer satisfaction. […]
Everyone knows that business cards are an essential marketing tool for exchanging contact information, so why not double your marketing effort with a folded business card? Folded business cards not only provide your standard contact information, but can also provide your audience with something useful to them, such as an events schedule, appointment card, coupon, […]
Everybody loves a good story, and your prospects are no exception. That’s why case studies are so effective. Unlike marketing pieces that focus solely on product features and benefits, case studies present true stories with relatable characters and real-world challenges. A well-produced case study reads like a feature story in a business magazine. It paints […]