Do you ever find yourself playing the “what if” game? What if you had made a different choice with something in your past, whether a life decision or in business? Sure you have. We all do. When you’re evaluating these “what if” scenarios in your head, do you ever wonder how close you came to […]
The amount of information (images, videos, blogs, etc.) available to businesspeople is increasing at dizzying speeds. This can be a problem. A big and messy problem. You see, there’s a lot of junk out there. Yet amid that trash valuable information exists that can help you and your customers achieve exactly what you’re looking for. […]
If you’re planning to introduce a new product into the market, here are a few tips to help you create a likeable product name that will also be relevant and memorable: Choose an expressive name that describes what the product does. Avoid acronyms. Give your product a full name, and use brief acronyms internally only. […]
Most of us are familiar with the infamous “to do” list. We dutifully populate the list with task after task that needs to get done. But we’re never sure where to start. There are only so many hours in a day, and all the tasks need to get done. We can’t fit a square peg […]
Years ago, many companies lived by a “once a customer, always a customer” philosophy. However, in today’s competitive business world full of endless choices and tempting opportunities, customers can be easily lured to a competitor even if they’re happy with your products or services. Here are a few tips to help you show inactive customers […]
Productivity and time management go hand in hand. If you’re feeling inefficient, STOP and give this quick four-step method a try. See your objectives clearly. If you don’t know where you’re going, how can you possibly know the best way to get there? Take a few minutes to identify your goal and the steps you […]
You’ve probably heard the phrase “tactics vs. strategy” countless times. People love tactics. Tactics can be fun and exciting. They’re relatively easy to pick up and seem to have magical quick results (at least for a short time). Social media in the form of a few tweets is a classic example of a tactic. But […]
Marketing your business can be a nonstop, exhausting task. Here are a few ways to avoid feeling overwhelmed and get the most out of your marketing efforts: Create a SWOT analysis, which is a strategic planning method to evaluate your company’s strengths, weaknesses, opportunities, and threats. By identifying and understanding these four areas of your […]
We’ve all heard the saying that one bad apple can spoil the bunch. The same is true of negativity in the workplace. A single employee’s negative attitude can bring coworkers down and hurt morale. So how can you combat it? Confront the offender. While it may seem easier to ignore a problem and hope it […]
In the world of email marketing, many companies are so focused on encouraging people to opt-in or subscribe to their emails that they overlook the wishes of recipients who may want to unsubscribe. If unsubscribing to your messaging is not easy, you run the risk of increased spam complaints and ISP blocking, annoyed customers, and […]