In order to be successful in business, you must portray confidence. If you aren’t confident in your abilities or the quality of your products and services, why should a prospect or customer have confidence in you? The words you choose in sales and marketing are very important and should portray a positive, confident image of […]
Customer loyalty programs are an easy and effective way to keep customers coming back to your business. Here are a few tips to help you create a loyalty program with a simple yet important goal: rewarding repeat customers. Offer custom-printed punch cards or stamp cards for customers who frequent your business. A simple reward (such […]
With Election Day fast approaching, why not take advantage of the voting spirit by creating a few fun polls for your business? Here are some clever ways to gather opinions and reward your loyal customers in the process: Ask customers to vote for their favorite products or services. Send a postcard campaign or statement stuffer […]
From the time you wake up until the moment you close your eyes, you’re bombarded with marketing messages. You may even have dreams of the ads running in your sleep! Most of the messages you see during the day just blend together without much notice. Many are of the “me too” variety. Either the owner […]
Many businesses are currently experiencing a decline in sales. Some owners and executives believe this is due to outside economic conditions. Although the economy may have some bearing, perhaps the real reasons for the decline are more fundamental issues that no one in the company wants to face. The economy has only masked the issues […]
Your local business leads group and Chamber of Commerce can be great sources of leads for you and your company. Why can and not are? Because many business owners join and expect the leads to just fall in their laps without much effort on their part. Then they quit and decide that this type of […]
In order to sell any kind of product or service, you first need to know the challenges your prospects face, so you can offer the best solution. On the surface, this seems like an easy problem to resolve. You send out a few surveys and questionnaires. You dig and do your research. You think you’ve […]
Just because a customer buys from you a few times doesn’t mean they’ll immediately think of or even remember your business again the next time they need the kinds of products you sell. Here are a few ways to increase front-of-mind awareness for your company in the minds of consumers: Educate your audience about the […]
In today’s competitive marketplace, it’s important that you determine your company’s “est” — the differentiating factor that gives you a competitive edge. Whether your business strives to be the biggest, fastest, strongest, lowest, or oldest at something, the “est” factor will help you push to be the best and become the go-to business for that […]
In lieu of a “Think before you print” email tagline, we encourage you to consider adding something like this to your emails: “It’s OK to print responsibly. Not using paper in order to save trees is comparable to not eating salad in order to ‘save’ vegetables. Managed timberlands are similar to agricultural crops which provide […]