Direct mail has been a proven money maker for many years and continues to prove its worth to this day. In this age of all things digital, it’s ironic to note that many who have tired of wasting valuable time and resources with unproven tactics are once again turning to direct mail. If you’re one […]
When it comes to making introductions, first impressions are very important. Whether you’re introducing a new business location, new employees, or even a new product or service, introductory marketing pieces are a great way to make a lasting impact. A professionally printed introductory piece can establish credibility, build report, and pique interest. However, it’s important […]
Many people start off the new year with high hopes and aspirations for a successful future. They dutifully set goals, make plans, state their objectives, and promise themselves that this time they’ll really stick with it. But sometimes life gets in the way and throws a curve ball (or two or three!), diverting our eyes […]
Business used to be much simpler. The formula for success was to provide value, convenience, and great customer service, which in turn led to referrals that became new clients. This tried and true cycle kept the business world moving forward. Somewhere along the way, however, the rules seem to have changed, and the apple cart […]
If you’re looking for a creative way to spread the word about new products or services or to announce an exciting special or upcoming event, it may be time to reconsider how your business answers the phone. You or your receptionist can add marketing value by simply changing what is said when answering the […]
With the recent explosion of marketing avenues available to businesses, it’s easy to forget some of the fundamental building blocks that go into making a company successful. Take, for instance, that telephone in your office. It may not be as sexy or new as social media, but it packs a much bigger and more immediate […]
Deadline Lessons from Saturday Night Live Saturday Night Live (SNL) producer Lorne Michaels once said, “I say it every week: We don’t go on because we’re ready. We go on because it’s 11:30.” He went on to say that being “ready” is a state of mind, one you can condition yourself to overcome with regular […]
Every print marketing piece should have an end goal in mind. Depending on the type of marketing piece, these goals can range from simply building name recognition to creating curiosity and ultimately generating sales. The next time you find yourself struggling to create print marketing that will get noticed, remember these three steps to maximize […]
When it comes to marketing, we can learn a lot from photos of adorable animals. Here are a few key tips to take away the next time you catch yourself oohing and aahing over an adorable fuzzy kitten or roly-poly puppy: Have you ever noticed how adorable animal photos have a knack for engaging a […]
Repurposing content is often one of the most cost-effective and efficient ways to create an abundance of creative content, while at the same time extending the shelf life of your current marketing investment. Here are a few tips to help you creatively repurpose marketing content: Combine related blog posts on specific topics into an e-book. […]