With the growth of the Internet, businesses have additional opportunities to market their products on a smaller marketing budget. Those that have achieved the greatest success are the ones that have successfully integrated online marketing with other Direct Marketing channels. Why? Because Direct Marketing channels are where buyers and sellers transact business and communicate on […]
What’s in a name? Everything: A vibrant brand is what keeps a prospective customer interested long enough to view your offerings. “Know thyself.” It’s an old saying, but one more business owners would do well to heed. There are many brand-related mistakes an entrepreneur can make, like overdoing an ad campaign or not being transparent about your products, but […]
Even if if you haven’t started a company. (At least not yet.) In many ways, entrepreneurs are just like everyone else: they come from all types of backgrounds, a variety of demographics, they possess different levels of education and experience and skill…. Yet when you look closely you’ll see that in some ways, entrepreneurs are very, […]
Maybe you have succeeded in turning a great idea into an existing business – that is a step in the right direction – but if people do not get people to purchase your product or service, then you do not really have anything. Sales are what validate a business; it is the reason that every […]
Being an entrepreneur is probably the worst job I’ve ever had: 12+ hours days, six days a week and miserable pay. Unmeasurable doses of stress and responsibility with hardly any recognition. Not exactly the dream job. Except it isn’t. It isn’t a job; it’s a passion. And it’s a dream. It’s hard to describe the […]
You can achieve success without chasing major problems and huge markets. Unicorns are all the buzz these days. Companies such as Snap and Dropbox inspire an entire generation of entrepreneurs around the world to dream big. But by focusing on major problems, huge markets and billion-dollar exits, many entrepreneurs take the wrong approach to growing their business and miss the chance to create and […]
Don’t launch with a whisper; launch with a roar. Here’s how. Don’t launch with a whisper; launch with a roar. Here’s why: When you’re a young company, you don’t have time to sit around and hope your brilliant idea catches on. Either you’ll run out of money or be displaced by a competitor who takes over […]
No one cares about your startup The biggest challenge for marketing a startup? No one gives a damn. Seriously, more often than not inexperienced entrepreneurs will sit down with their idea, create a decent website, generate some local press, and say, “if I build it they will come.” It doesn’t happen that way. Nobody knows […]
Thanks to the folks who slugged through their struggles and inspired us to overcome ours, the secrets of true success are already laid out for us. These successful people didn’t get where they are because they were crafty, wicked or born with a trunk load of cash (as the movies often portray); they made it […]
Of course you want better results from your mailings. The worst thing you can do is to become complacent and think the mailing piece you’ve got is “good enough.” The best thing you can do is to keep making variations to your mailing piece, and then test the results. A client of trying to “crack […]