Entries by Ketan Shah

How the Seasons Affect Your Direct Mail Campaigns

For the best results from your direct mail campaigns, learn how responses vary according to the time of year. Some direct mail marketers focus so much on what they mail to whom, that they lose sight of another variable that’s just as important: when they mail. In my experience, most industries have a good time of […]

Saving the Earth, One Email at a Time

Traditional marketing practices tend to use a lot of paper. Consider how you can make operations more sustainable with digital communications. Marketing is not exactly known for being an eco-friendly industry. In fact, the U.S. uses about 68 million trees each year to produce 17 billion catalogs and 65 billion pieces of direct mail, according […]

Alternatives to Cold Call Prospecting

Some salespeople rarely make cold calls. They’ve developed other prospecting activities that can produce the sales they need without having to spend long hours on the phone. If that sounds good to you, you’ll need to put in the time developing said alternative prospecting channels so that you’re getting enough leads from those sources that […]

New Study Shows Business Owners How to Reach Gen Y Consumers

New research from suggests that mobile and social media marketing to play even greater role in the future. It’s important for every business owner to be constantly thinking about and planning for the future. No matter how large and power a company is now, if they don’t adapt to changing market trends or consumer expectations, […]

15 Ways to Scale Your Business and Make More Money

Taking your business to the next level is a step-by-step process. There are two things that every entrepreneur wishes for: more time and more money. We yearn for more time because balancing any semblance of a career with the demands of a family life, friends and other interests, becomes overwhelming. We desire more money so that […]

Why You Should Work Your Day Job While Starting a Business

Should you have to pick and choose between the two? It’s one or the other: you’re either an entrepreneur or an employee. A workaholic that executes brilliant ideas in your garage, or a play-by-the-rules corporate employee that conforms to societal norms. Right? It’s easy to slap a label onto ourselves and place everything into neat […]

Three tips for turning a business idea into a reality

Getting your ideas off the ground can be daunting, but three young entrepreneurs explain how they brought their whiteboard sketches to life. Tonight, Shell will crown the winner of its annual LiveWIRE Young Entrepreneur of the Year award, created to recognise some of the UK’s most innovative and inspirational low-carbon businesses and sustainability entrepreneurs. Here, […]

How Should CEOs Use Their Time?

What a CEO’s schedule tells you about their company. In terms of work, you have only two choices. Everything you do can be categorized as one or the other: people or projects. To accomplish a goal, you must work either with people or a project. Put another way, all work is either relational or creative. […]